Lenovo slide HP in the computer market

Lenovo Group Limited, has shifted the position of Hewlett-Packard (HP) at the top of the computer market, according to research firm Gartner.

“Lenovo’s position in PC shipments (personal computer / personal computer) globally for the first time in the history of the company,” said Chief Gartner analyst Mikako Kitagawa, Gartner in the official release.

Mikako said Lenovo computer market share is expected to rise 15.7 percent in the third quarter of 2012, growing 9.8 percent from the third quarter of 2011 with the number of computers that shipped reached 13,767,976 units.

Hewlett-Packard, on the other hand, are expected to ship as many as 13,550,761 units of personal computers with 15.5 percent market share in the third quarter of 2012 or 16.4 percent decrease from the same period of 2011.

“Lenovo has taken the position (strategy) are aggressive on price, especially for (segmentation) professional market,” said Gartner.

In the ranking list of computer manufacturers for the third quarter of 2012, according to Gartner, computer manufacturer Dell is third with an estimated market share of 10.5 percent. Then, followed by Acer Group (9.9 percent), ASUS (7.3 percent), and other brands (41.1 percent).

Kitagawa gave the figure for total global computer shipments reached 87.5 million units in the third quarter of 2012, down 8.3 percent from the third quarter of 2011.

“The third quarter is also a transitional quarter operating system Windows 8 from Microsoft officially launched. Till the end of September, the retailer focuses spend the supplies (computers) to welcome Windows 8 in late October,” said Kitagawa.

Gartner calls these figures are preliminary results which will be followed by the latest statistics by the firm’s branches around the world.