One of the latest buzz words when it comes to direct mail variable data printing or VDP. VDP is essentially a conventional direct-mail promotions, brochures, inserts or bill, but a personal twist.
VDP allows for printing of the written post, as usual, but add variable data such as customer names, personalized attention grabber, addressed to each person according to his or their personal profiles. Eastman Kodak Company has developed a new print head that Streamline your company’s advanced digital features VDP. The new print head is actually a bridge between offset and digital printing businesses, and expanding revenue opportunities for companies of all sizes and added value printed pages.
Many polls and surveys have shown that the letter says he is personally a target person is likely to read and create action. As a direct mailer, using Kodak Prosper S10 simulation system will help you implement a very efficient targeted marketing materials that are able to offer a greater return on marketing investment.
Prosper S10 is now used in the U.S. We now have the ability to produce direct mail and 40 times faster and produce a quarter of the price and the large amount of mail in a short time.
VDP printing mapping system with S10, you can really match the colors of a particular brand or company logo, colors and characteristics of direct mail. “The quality that sets the standard for the new printing technology with the technology, although new now, then necessarily there in the industry. As we put on the technology of Kodak, we were able to produce 80,000 hours Letterpaks all colors , 600 dpi resolution using the technology, which eventually comes out 1.6 million pieces of direct daily, one from the press.
Yes, the print head, which employs 1.000 FPM, providing a resolution of 600 dpi, the which allows users to save time and money, Unlike old-fashioned, two-step procedure, combining the offset pre-printed form and offline recording with laser. direct mailer, can now be confident and comfortable new technology because of its high quality and low costs. shift in the communications industry will be difficult to print supplier. should be on finding solutions.
with this amazing new technology, you can reach customers more quickly and more efficiently than ever make without your cost too much.